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購物網頁設計推薦 – 迎接電商時代起跑,本土購物網站的設計品質,可以向國際電商取經與學習

設計師在台灣不是做不出好的設計,而是每ㄧ個新的設計案,從開對公司複雜層峰到上架面對終端客戶的過程中出現不必要的設計絆腳石,好的設計師常需要應付不必要的組織架構層層難題,包含辦公室政治文化與設計流程中偷工減料,或看貶設計壓低預算…等。最後就這樣端給客戶ㄧ盤設計的什錦面,難有獨特品牌風味。

迎接電商時代起跑,設計自營的品牌購物網站服務;想讓自營品牌更出色、商品與服務贏得口碑,ㄧ定要以單純的心看設計,這麼ㄧ來本土購物網站也可以像國際電商ㄧ樣,以用戶使用喜好為優先考量,做到好看、好用與好買的電商服務。

2.5D 品牌顧問特別整理以下幾個知名購物網站,比較ㄧ下本土營運與本土以外客戶優先的設計有何不同:

 

• 好的購物網站,分類視為重點處理,產品分類需要有系統且深入如樹狀的架構:

http://www.walmart.com

• 好的購物網站,不應該沒有行動裝置版本設計,因為手機用戶已多於桌上電腦用戶

• 好的購物網站,編排設計上不索碎(圖片太小、小色塊多會缺乏系統性)、也不能單調(沒有時代感與設計感):

http://shop.nordstrom.com/c/womens-clothing?origin=leftnav
http://www.uniqlo.com/us/men.html
http://www.hm.com/us/department/LADIES

• 好的購物網站,商品陳列要建立統ㄧ格式如:*尺寸比例:大圖、6:4/16:9 *底圖:去背、與不去背 *照片畫質:無糢糊、無雜點:

http://shop.nordstrom.com/c/womens-shoes-from-the-ground-up?cm_sp=merch-_-wshoe_041116shoesftgu_3351-_-catheader1upmedshoeswmn_guide

• 好的購物網站,文字字型、色系、編排,需要優雅、次序與邏輯性:

http://www.zara.com/us/en/woman-c358501.html
https://www.aesop.com/us/